Nonprofit Resources

When Orphan's Promise faced a $75,000 shortfall in funding due to COVID-19, they wondered, "How could we ask our loyal, committed donors for additional funding during a time that so many were experiencing loss and volatility?" The answer was, "How could they not?"

By letting the light shine through, even on the darkest days, you offer your donors something to invest their hearts in, not just their dollars.

Google Analytics is a superpowerful tool that collects a ridiculous amount of information about your nonprofit's website. This post gives you the need-to-know basics of Google Analytics for awesome nonprofit marketing.

Turn your marketing data into insights that you can use for future marketing efforts. Here’s a list of questions to update your marketing metrics tracking system and make the most of your data.

Quick answer: UTMs are marketing metrics that help website owners trace their visitors back to specific digital marketing campaigns, ads, or sources.

When it comes to reporting, your donor CRM can either be your BFF or your worst enemy. Let’s talk about some ways your donor CRM can simplify reporting on fundraising activities.