Across the globe, all the time, it's happening... including right now. Donors are opting into membership programs or giving through their DAFs or scanning a QR code on a piece of mail. Maybe even all three at once!
They're donating stocks and sharing fundraisers on social media and subscribing to your email list and hitting up their employers for company matching and filling out that volunteer form and setting up their planned giving.
So, how do you make sense of this tangled web of fundraising tactics? Justin Wheeler, Funraise CEO and Co-founder and Andrew Olsen, DickersonBakker EVP of Fundraising Solutions, are here to help you discover how those many and varied fundraising channels can converge into a steady stream of support for your nonprofit. Listen in for an absorbing, accurate conversation that's uniquely apropos for our time.
Hot Tip: Start at 21:05 if your organization is building or expanding your major gift program and investigating how to uncover under-engaged high-net-worth individuals in your local or cause area. Funraise's easy-to-understand donor prospecting scores—available directly in donor profiles—deliver data on giving engagement, propensity to give, affinity with your cause, and capacity to give, empowering you to power through 2025.
Justin says it best:
"[Donor prospecting] is where every organization should start, whether you're a $1M or $100M... your donor base ... has so much more ability to be investing in your mission and uncovering those opportunities is a gamechanger, especially for the climate we're in."
All of your fundraising tactics are connected. Find out how to expand your giving experience so that every donor everywhere can support your cause at any ol' time.