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Google Analytics is a superpowerful tool that collects a ridiculous amount of information about your nonprofit's website. This post gives you the need-to-know basics of Google Analytics for awesome nonprofit marketing.

Turn your marketing data into insights that you can use for future marketing efforts. Here’s a list of questions to update your marketing metrics tracking system and make the most of your data.

Quick answer: UTMs are marketing metrics that help website owners trace their visitors back to specific digital marketing campaigns, ads, or sources.

When it comes to reporting, your donor CRM can either be your BFF or your worst enemy. Let’s talk about some ways your donor CRM can simplify reporting on fundraising activities.

Clearing time in your workday for your biggest, important-est projects is a major win in our book. We hope you’ll check out one or two of the tools on this list—especially the Funraise tools that can work for you.

Recently, Funraise CEO and Co-founder, Justin Wheeler, sat down to talk A.I. with an expert in the field, Wes Moon. Read on for a summary of Wes and Justin's conversation, and get your machine learning on!