Growth Statistics

Funraise customers outpace industry standards, reaching beyond their fundraising goals—you can, too.

What can funraise do for your nonprofit?

With Funraise's innovative online donation, recurring giving, and peer-to-peer fundraising tools, your nonprofit can grow donation revenue and create boundless impact.

Where did we get these numbers?

This report compares average growth performance on Funraise between 2019 and 2020 in four key areas: online revenue growth, recurring revenue growth, average recurring donation size, and average amount raised by peer-to-peer fundraisers. For several metrics, we’ve compared Funraise statistics with benchmarks as reported by M+R, and P2P Forum for the same time period. See more about our reporting methods and sources.

Online Donation Revenue Growth

77%

average online revenue growth
Organizations using Funraise grew online revenue 77% on average in 2020.
For Funraise customers that raised in three consecutive years: 2018, 2019, and 2020, and were active customers throughout 2020, the average YoY growth of online revenue in 2020 was 77%.
ONLINE DONATION REVENUE Growth
2019 Online Donation Revenue

+77%

2020 Online Donation Revenue
2020 ONLINE DONATION REVENUE
2019 Online Donation Revenue

+77%

2020 Online Donation Revenue

Recurring Revenue Growth

53%

average recurring revenue growth
Organizations using Funraise grew recurring revenue 53% on average in 2020.
For Funraise customers that had recurring revenue in three consecutive years: 2018, 2019, and 2020, and were active customers throughout 2020, the average YoY growth of recurring revenue in 2020 was 53%.
Recurring REVENUE Growth
2019 Recurring Revenue

+53%

2020 Recurring Revenue
2020 ONLINE DONATION REVENUE
2019 Online Donation Revenue

+53%

2020 Online Donation Revenue

Larger Monthly Gifts

2x

industry average monthly gift amount
In 2020, the average monthly gift on Funraise was $40—double the industry average of $21.
For monthly donations through Funraise in 2020, the average amount was $40. M+R benchmarked the nonprofit industry average monthly donation at $21.
2020 Avg Monthly Donation Amount

$40

Funraise customers

$21

Nonprofit benchmark
2020 Avg Monthly Donation Amount

$40

Funraise customers

$21

Nonprofit benchmark

More Impactful P2P Fundraisers

2x

average raised by top P2P programs
In 2020, the average P2P fundraiser on Funraise raised $913, which is double the average for top P2P programs.
The average amount of donations attributed to individual P2P fundraising pages on Funraise in 2020 was $913. P2P Forum benchmarked the average raised per fundraiser from the top 30 P2P programs at $416.
2020 Avg Raised By P2P Fundraisers

$913

Funraise customers

$416

Nonprofit benchmark
2020 Avg Raised By Fundraisers

$913

Funraise customers

$416

Nonprofit benchmark
Methods
Online Revenue Growth: For Funraise customers that raised in three consecutive years: 2018, 2019, and 2020, and were active customers throughout 2020, the average YoY growth of online revenue was 77%.
Average Monthly Gift: For monthly donations through Funraise in 2020, the average amount was $40. M+R benchmarked the nonprofit industry average monthly donation at $21.
Recurring Revenue Growth: For Funraise customers that had recurring revenue in three consecutive years: 2018, 2019, and 2020, and were active customers throughout 2020, the average YoY growth of recurring revenue in 2020 was 53%.
Average Raised per Fundraiser: The average amount of donations attributed to individual P2P fundraising pages on Funraise in 2020 was $913. P2P Forum benchmarked the average raised per fundraiser from the top 30 P2P programs at $416.
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