Text-to-Give & SMS Fundraising

To build a text-to-give fundraising campaign, create custom codes like DONATE or GIVE. When that code is texted to your SMS number, a custom automated response is sent back to the supporter. The automated response generally contains a mobile donation link where supporter can make a donation right on their phone.

The first step to setting up text to give for a nonprofit is talking to Funraise. Once you've gotten started with Funraise's fundraising platform, set fundraising goals, segment your donors to isolate mobile phone numbers, and write a text-to-donate campaign designed to draw potential donors to your mobile donation form through their cell phones.

The terms "text-to-give" and "text-to-donate" are often used interchangeably when discussing mobile fundraising, but they have slightly different meanings depending on the context. Text-to-give fundraising usually refers to professional fundraising methods, whereas text-to-donate campaigns frequently indicate peer fundraising and the outbound text messaging often leads to text-to-donate campaigns hosted on or promoted on social media posts.

Your favorite nonprofit organization or institution can use a text-to-give platform or enable mobile fundraising on their fundraising platform if it's a comprehensive platform. Funraise enables organizations of all types to reach a larger donor base through a fundraising channel that increases donation amounts, expands the online presence, and raises conversion rates.

Text to give works with any donor base that has access to mobile phones. A great fundraising platform like Funraise works with any group of generous donors, and an awesome fundraising strategy like Text Engagement has high donor conversions for all ages. Fundraising statistics show that text-to-give campaigns have incredible fundraising potential to bring in fundraising revenue.

Text message fundraising is an awesome fundraising strategy that modern charitable organizations include in wide-ranging fundraising efforts. Outbound texts are sent to nonprofit supporters, directing them to an online form, and allowing them to choose their payment option. The text-to-give process has an important place in P2P campaigns, event ticketing, and even recurring giving subscriptions.

One of the best ways to write an outbound message is to focus on personalization, like donor names. Pull donor-specific information from your fundraising platform's database and connect the donation appeal to your mission and your text-to-give campaign. Suggest a gift amount that relates as well, like $20.24 for an election.

Nonprofit text services like Funraise offer person-to-person communications to increase donor engagement and direct charitable donors through the donation process. Specifically, you can segment donors to send to targeted lists, send personalized, branded donor texts, create custom keywords to encourage larger donations, and collect responses in your donor database.

Other key features of text-to-give services that lead to fundraising success are automatic reminder messages, event reminders, a fast average response rate time, a donors cover fees model to pay for processing fees, a simple donation process, campaign thermometers, access to donation options like digital wallets, fundraising thermometers on donation forms, and email receipts.

Text-to-give donations are not only quick, with a simple donation process, but the text-go-give process can be completed through credit card, debit card, or a variety of other payment methods. Text content can be shared via social media post, and the convenience of mobile fundraising can be enjoyed by a large donor base.