Text-to-Give & SMS Fundraising

SMS fundraising for nonprofits that results in higher engagement and a donation conversion on your campaign site.

Cut through the clutter with Text Engagement

This isn't just a communication channel for the next generation. Text Engagement is the person-to-person communication you need today.

SMS Open Rates



18% for email

SMS Click Through Rates



6-7% for email

Sources: Twilio, Mailchimp, SlickText

Text Engagement key features

Send text messages to your supporters

Send updates or donation appeals through text messages to a segmented list of supporters or to an individual supporter.

List view of the Supporter section within Funraise
A customized SMS message created in the Funraise platform reading: Stan, join Fed Family Food Pantry's movement and fund the Hunger No More program. $15 is all it takes to feed a child in need! https://bit.ly/3HHsFUx

Personalized, branded text messaging

Because Funraise’s Text Engagement is connected to your all-in-one donor CRM, you can send messages as easily as you send emails, and with the same personalized touch. Now you know how to ask for donations!


Create custom text-to-give codes and customize automated replies for a quick and easy mobile donation experience.

Triple image with a cell phone showing a Funraise fundraising site, a text message, and an MMS message.

A fully mobile donation experience

Funraise’s text messaging and text-to-give features are made even more powerful with Funraise’s highly-converting nonprofit mobile donation form.

Improve nonprofit fundraising activity

Peer-to-peer and traditional donation dashboards show you where to double down your fundraising efforts and when to tweak your tactics.

Target the right audience

Who gave when? Who hasn't given—yet? Identify gaps in donor support and take advantage of opportunities to ask.

Time your donation asks

Did you know that people give more after eating meals? It's true. Learn the best time to approach your audience with a donation ask.

Text is the name, Text Engagement is the game.

Send Text Messages

Send text messages to individual donors or a segmented list of donors for mobile donation experiences or program updates.

Text-to-Give codes

Create custom text-to-give codes and activate automated replies for speedy mobile donations.

Custom amount codes

Enable donors to text GIVE20 or GIVE 50 to prefill a donation form with a specific amount.

Personalized text messages

Use data merge tags to personalize messages to your supporters.


Craft snackable content with donation links that donors can forward or share with a click.

Receive text responses

Receive notifications and view responses when a donor replies to an outbound SMS message.

Related Resources