Imagine your nonprofit with 1000% more recurring donors
The economic landscape is changing, big time. And while your recurring program may currently be reliable, it's pretty clear that now is the time to be drawing up plans to make sure that reliability grows stronger.
Tune in to Justin and Cara's conversation:
0:22 Introducing Cara Schwalbach and One Tail at a Time!
2:13 One Tail's foundational characteristic (and way to their members' hearts!)
2:38 One Tail's overall nonprofit fundraising strategy
3:21 Why their established membership program is critical to One Tail's sustainability
5:30 Wait, so how did One Tail grow their nonprofit recurring donor program by over 1000%?
6:40 What does "Make It A Thing" even mean?
7:40 Where does One Tail get their recurring donors?
9:01 Hold on! 50% of One Tail's recurring donors are first time donors? Here's the secret sauce to that radical conversion rate.
10:13 How moving to a branded donation form has helped One Tail establish a trust-based recurring donation program
13:04 How did predictable revenue from One Tail's membership program make a difference when COVID hit?
14:07 What's next for One Tail's nonprofit recurring program?
16:20 3 tactics that One Tail uses to keep members engaged
17:58 Rethinking membership engagement during COVID
19:50 4 essential behind-the-scenes tools to manage a nonprofit recurring donor program (Especially for departments of one!)
23:19 The automagic of Funraise! 🪄
24:00 How does One Tail plan for recurring program growth each year?
25:45 More opportunity for One Tail to grow!
You can make sure that your recurring program is strong enough to sustain your nonprofit through any economic crisis—it's all about nonprofit-specific technology, long-term planning, and the empathy that nonprofits are known for. (And animals, if you have them.)
Read more about how One Tail at a Time relies on the automagic of Funraise.