Reimagining Recurring Donor Programs

Top experts recommend: Make it A Thing

The economic landscape is changing due to COVID-19, big time. And while your recurring program may currently be reliable, it's pretty clear that now is the time to be drawing up plans to make sure that reliability grows stronger.

Justin Wheeler, Funraise CEO and Co-founder, sits down with Cara Schwalbach of One Tail at a Time, a Chicago nonprofit that makes pet adoption a joyful and accessible experience, to talk about the success of their recurring program, their COVID-19 response, and making it A Thing.

Tune in as Justin and Cara think through questions like:
  • How can we ensure our donors know that we notice each and every one of them? (Because we do!)
  • How can we upgrade first-time donors into recurring members?
  • What kind of exclusive perks can we offer as we can only socialize distantly?
  • How can technology make it possible to scale or jumpstart a recurring program? (Because I'm a department of one!)

You can make sure that your recurring program is strong enough to sustain your nonprofit through any economic crisisβ€”it's all about nonprofit-specific technology, long-term planning, and the empathy that nonprofits are known for. (And animals, if you have them.)

Top experts recommend: Make it A Thing

The economic landscape is changing due to COVID-19, big time. And while your recurring program may currently be reliable, it's pretty clear that now is the time to be drawing up plans to make sure that reliability grows stronger.

Justin Wheeler, Funraise CEO and Co-founder, sits down with Cara Schwalbach of One Tail at a Time, a Chicago nonprofit that makes pet adoption a joyful and accessible experience, to talk about the success of their recurring program, their COVID-19 response, and making it A Thing.

Tune in as Justin and Cara think through questions like:
  • How can we ensure our donors know that we notice each and every one of them? (Because we do!)
  • How can we upgrade first-time donors into recurring members?
  • What kind of exclusive perks can we offer as we can only socialize distantly?
  • How can technology make it possible to scale or jumpstart a recurring program? (Because I'm a department of one!)

You can make sure that your recurring program is strong enough to sustain your nonprofit through any economic crisisβ€”it's all about nonprofit-specific technology, long-term planning, and the empathy that nonprofits are known for. (And animals, if you have them.)

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