One Tail at a Time Relies on the Automagic of Funraise

Pictures of dogs representing One Tail at A Time's membership levels: Chihuahua, Beagle, Labrador, and Great Dane crowd a dark blue background with light blue spatters. The dogs are adorable and they're highlighted with light blue outlining.
July 19, 2020
3 minutes
This article is part of a series
Keep learning with related articles.
No items found.

As the coronavirus pandemic hit, One Tail at a Time prepared for the worst. Their worst-case scenarios included pets being surrendered, donation numbers diving, or maybe even having to close their doors. But the animal-fostering nonprofit was shocked and surprised when they received 1700 applications for brand-new foster families.

This is where the automagic happened and where One Tails's 1600-donor-strong recurring program really showed its worth. Their level-based memberships provide One Tail's inner circle with unique experiences like naming a shelter dog, visiting the pets, or even tagging along on a rescue mission—for as little as $10 per month.

When the going got tough, One Tail at a Time relied on the Funraise automations and reporting they'd been using for years to guide their COVID-19 playbook: checking in with recurring donors personally, making every donor feel seen—even during a pandemic—and bringing their new foster applicants into the One Tail fold.

All with one staffer, dedicated volunteers, and the automagic of Funraise.

Check out these incredible OTAT stats:

  • 50% of One Tail at a Time's first-time donors go straight into their recurring program
  • From 2016 to 2020, One Tail at a Time increased their recurring program membership by 1000%
  • In 2020, One Tail at a Time rescued 88% more animals than in 2019

One Tail At A Time uses Funraise to power their mission efficiently.

Listen in as One Tail at a Time's Director of (Automagic) Development, Cara Schwalbach, discusses how they use Funraise reporting to provide their recurring donors with an extraordinary level of personalization, pandemic or no.

Mobile phone with donation form and donation charts floating around the phone.Mobile phone with donation form and donation charts floating around the phone.Woman looking at fundraising chart with button to book a call.Yellow shapes in background with donation form in front with stylized text, build an intelligence giving experience.Sparkling star.
Download
Sparkling star.
Start For Free
Sparkling star.Sparkling stars.
Blue shapes.Blue shapes.Blue shapes.
In this Article