A New Normal: Letting data lead the way, every day

We have the data, you have the questions. Let's put our heads together.

Recently, we talked about who should lead us as we respond to the global COVID-19 crisis (hint: it's you.) Now, we're going to talk about which direction you should lead your community in and how to create a roadmap to achieving a new normal.

Tim Kachuriak, Chief Innovation & Optimization Officer for NextAfter, connected with Justin Wheeler, Funraise CEO and Co-founder, to look at what nonprofits are doing now to weather the COVID-19 storm and prepare for a new normal.

NextAfter's extensive data showing nonprofits' pre- and post-COVID-19 activities, communications, and purpose is the perfect place for you to start making positive, numbers-based changes for your nonprofit. Listen as Justin and Tim evaluate valuable data from 150+ charitable organizations across a dozen nonprofit verticals:

  • Total weekly email volume from organizations
  • Which verticals are communicating the most
  • Fluctuation in email volume over recent months
  • Percentage of emails talking about COVID-19
  • Ratio of fundraising emails to newsletters and cultivation content

To steal a quote from NextAfter's Brady Josephson, "...the work isn't done with a click." ... but your new normal can begin there.


Tim Kachuriak

Chief Innovation and Optimization Officer

Tim Kachuriak is the founder and Chief Innovation and Optimization Officer for NextAfter, a fundraising research lab consultancy, and training institute that works with charities, nonprofits and NGOs to help them grow their resource capacity. A nonprofit thought leader, Kachuriak is the author of the book Optimize Your Fundraising, lead researcher and co-author of the Online Fundraising Scorecard, Why Should I Give to You? (The Nonprofit Value Proposition Index Study), and The Midlevel Donor Crisis. Kachuriak has trained organizations in fundraising optimization around the world and is a frequent speaker at international nonprofit conferences.

Justin Wheeler

CEO and Co-founder

As a social entrepreneur, Justin helped start two successful nonprofits, both of which became multi-million dollar organizations. He brings over 10 years of experience from the nonprofit sector and was an early team member of Invisible Children, which raised over $50M in the first 8 years of operation.

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