We have the data, you have the questions. Let's put our heads together.
Recently, we talked about who should lead us as we respond to the global COVID-19 crisis. (hint: it's you) Now, we're going to talk about which direction you should lead your community in and how to create a roadmap to achieving a new normal.
Tim Kachuriak, Chief Innovation & Optimization Officer for NextAfter, connected with Justin Wheeler, Funraise CEO and Co-founder, to look at what nonprofits are doing now to weather the COVID-19 storm and prepare for a new normal.
NextAfter's extensive data showing nonprofits' pre- and post-COVID-19 activities, communications, and purpose is the perfect place for you to start making positive, numbers-based changes for your nonprofit. Listen as Justin and Tim evaluate valuable data from 150+ charitable organizations across a dozen nonprofit verticals:
- Total weekly email volume from organizations
- Which verticals are communicating the most
- Fluctuation in email volume over recent months
- Percentage of emails talking about COVID-19
- Ratio of fundraising emails to newsletters and cultivation content
To steal a quote from NextAfter's Brady Josephson, "...the work isn't done with a click." ... but your new normal can begin there.