Millennials want to fundraise for you. Lead the way.
Get a front row seat for 🤯 secrets to engaging millennials in peer-to-peer fundraising from P2P legends Movember and Dressember. Blythe Hill, CEO and Founder of Dressember, and Katelynn Whitaker, Movember's marketing contributor and leader for a decade, join a 2022 P2P Forum breakout session led by Dana Snyder of Positive Equation that’s aimed at sharing the secrets to engaging millennials.
Skip to the good parts! We've pulled some of our favorite moments from this breakout session so you can jump right in. Enjoy!
0:35 - One millennial's P2P success story
5:08 - 4 millennial must-haves for P2P fundraising
7:30 - The key to millennial giving in one sentence
7:50 - Who are millennials? Breaking it down
11:20 - Why do millennials give? Statistics, personalized and interpreted
13:04 - In their own words: Millennial giving, explained
15:05 - Opportunity costs of not doing P2P (It's a LOT!) 🤯
16:06 - A powerful clip from Dressember's documentary (This is a must-watch!)
17:12 - A moving introduction to Movember's mission (Simply incredible.)
20:00 - How do Dressember and Movember use branding and messaging to excite and entice millennial fundraisers? What is the "spoonful of sugar" method?
22:30 - QR code that links to Movember's P2P Community Toolkit, complete with zoom background, Movember story, images, and more
24:27 - QR code that links to Dressember's Fundraising Toolkit, complete with shareable stats and social images, translatable explanation of Dressember's mission, videos, and more
26:51 - Specifically with regard to emerging platforms, how do Movember and Dressember promote information consumption and engagement? Plus, the value of SMS campaigning and how to get started
30:55 - TikTok. Yes, TikTok! Surprising statistics about the 'Tok and an eye-opening explanation of TikTok's algorithm
32:33 - Ambassadors and Influencers! How does Movember decide who to bring on to represent their brand?
34:17 - Q for Dressember: How do millennials like to be thanked, post-P2P?
36:25 - What is Movember's advice for nonprofits just starting out with a P2P program?
37:15 - What does Dressember recommend nonprofits do to reignite a stagnant P2P program?
39:22 - Bonus! More insight into why SMS is an awesome way to communicate with your fundraisers
40:00 - Dressember and Movember's hacks to be everywhere at once—or at least stream (almost) everywhere at once