COVID-19-Influenced Digital Fundraising Examples that Make Donating Easy

May 14, 2020
8 minutes
Jenny is Funraise's intrepid Sales Manager, leading the way into the fray like a nonprofit-loving Joan of Arc. Her sales success reflects her hard work day in and day out, but Jenny's success building relationships makes her a true Funraise role model.

We're all looking for an easy donating experience. As donors and fundraising professionals, it's an obvious must-have as we go about the business of making the world a better place.

But what many of us don't realize is how important the donating experience is for our social fundraisers, the people who build a little site and send it off to their networks, peer-to-peering the heck out of friends and families for the causes they're passionate about. (Funraise loves all those awesome people.)

When you make it easy on your social fundraisers, their donors can give without reservation or hesitation. Check out some successful fundraising examples of nonprofits that are making donating to world-changing nonprofits easy.

Green Dot Public School's Distance Learning campaign during COVID-19.
GreenDot.org

For a special, successful example of social fundraising, amped up and doubled-down, take a look at Green Dot's Distance Learning peer-to-peer campaign. There's nothing like setting goals, and $1,000,000 is a heck of a lot of motivation. Their social fundraising campaign is a response to the effects COVID-19 has had on historically underserved students, and it's kicking butt.

Twin Cities Habitat for Humanity's Hard Hat and Black Tie Gala raised over $955,00 to provide homes and protect homeowners during the COVID-19 pandemic.‍
Twin Cities Habitat for Humanity

When COVID-19 hit, all attention turned directly to immediate needs, so Funraise's tailored templates lifted the  burden of building dedicated websites. Quickly pivoting to a virtual gala, Twin Cities Habitat for Humanity's Hard Hat and Black Tie Gala raised over $955,00 to provide homes and protect homeowners during the COVID-19 pandemic.

Project Angel Heart did a great job of contextualizing their ask and impact to the coronavirus.
Project Angel Heart

Project Angel Heart did a great job of contextualizing their ask and impact as the coronavirus pandemic began. They explained the specific steps needed to mitigate risks for their at-risk clients, and included the unexpected increase in budget it would cost to protect their clients. Their Emergency Meals campaign was topical, transparent, and thriving.

Innocence Project's donation page for Giving Tuesday Now 2020.
Innocence Project

Giving Tuesday Now gave donors a chance to make great things happen during COVID-19. Innocence Project gave donors an easy way to donate on the May 5 giving day by putting up a clean, distraction-free donation page. Funraise technology gave everyone a delightful, streamlined donation experience.

Compassion First's microsite for Giving Tuesday Now 2020.
Compassion First

Spinning up a microsite for Giving Tuesday Now was quick work for Compassion First. Their focus on immediate needs and repetition of impact costs allowed them to surpass their goal of providing one hundred relief packs to 100 Families in one day. That's basic needs met for 100 families for one full month.

Now... what do you do with all those one-time donors that gave on behalf of their loved one, your social fundraiser?

As Funraise's Sales Manager, I'm excited to invite you to listen in to my conversation with Dana Bakich, Nonprofit Social Media Coach and CEO of Positive Equation, for Beyond the Platform: Surprising Ways to Maximize Your Nonprofit Tech. Dana and I take an eye-opening tour through all the fresh ways Funraise's nonprofit fundraising platform makes fundraising easy, donating easier, and cultivating donors the easy-breeziest of all.

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