Fundraising Trends to Watch in 2019

December 10, 2018
4 minutes

Anyone else ready to turn that calendar page to January 2019? Year-end fundraising is finally behind you and you’re ready for that fresh start that comes with a new year. With any fundraising program, it’s valuable to continue using strategies and tactics that work well for your nonprofit. At the same time, it’s necessary to identify (and try) new things. Take a peek at some of the fundraising trends we’re keeping an eye on for 2019.

Increasing personalization/relevancy

How awesome is it to receive a communication that really feels like it was made just for you? Pretty freaking awesome. We live in a world where corporations are spending billions of dollars to create the most personal and relevant advertising experience for consumers as a result of big data. This has turned up the heat on nonprofits. The days of sending out cookie-cutter mass emails are numbered. In 2019, we’ll continue to see nonprofits maximizing their data’s potential and creatively developing more personalized donor experiences.

Peer-to-peer fundraising

More than ever, nonprofits are awakening to the delightful power of peer-to-peer fundraising. Your supporters care deeply about your cause. Why not leverage their support for your mission by making it easier to fundraise on your behalf? By providing simple fundraising solutions like easy-to-use peer-to-peer websites and pages, nonprofits can maximize their fundraising year-round by having their supporters serve as their biggest cheerleaders. Learn more about how peer-to-peer fundraising can fit into your giving strategy.

Marketing automation

Online marketing continues to get more and more sophisticated, and in particular, email automation. We love the idea of being able to send the right email at the right time to list subscribers. Whether it’s a series of carefully crafted welcome emails, an ask based on recent behavior, or an extra special thank you, the right emails can make a difference for your nonprofit’s bottomline. In 2019, we think we’ll see more organizations experimenting with and utilizing the power of marketing automation.

PS – Wish it were easier to create customized and automated emails? We got you covered.

Red 2019 calendar with hand flipping to the next month. Art by Sophie Cunningham

Events and ticketing

Events have always served as a major fundraising tool for nonprofits. Whether you’re planning an annual gala, a purpose-driven 5K, or a silent auction, adopting a simple event and ticketing platform will make ALL the difference. Unfortunately, many nonprofits are still stuck using a separate system for event ticketing, donation tracking, event-day communications, and so forth. Imagine an all-in-one event and ticketing solution that you can seamlessly integrate into your current nonprofit website (I know, wild right?). In fact, Funraise will be rolling out its own events and ticketing platform in 2019 that does just that. From customizing ticketing options to event-day attendee communications, and up-to-the-minute event-day fundraising updates, nonprofit event fundraising is about to become easy as pie.

Capacity building funding on the rise

Vu Le of started an important conversation a few years ago about institutional funders' (Hi, Foundations!) need to fund “overhead” and it’s sparked some real change among the funder community. Now, more funders are providing grants to support staffing costs, capital expenses, and more. You know, all the things you actually need to do your awesome work. In 2019, we expect to see even more funders offer these types of granting programs.

Nonprofit fundraising is ever-changing and we know that you’ve got an eye to the future. As you create your next fundraising strategy, we hope you’ll leverage trends to take your fundraising program to the next level.

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