Taking an Analog Approach to Digital Fundraising

Chris Hammond, CEO of Corporate Giving Connection, breaks down his method to peer-to-peer maximization in a personal CEO-to-CEO conversation with Funraise CEO and Co-founder Justin Wheeler.

Chris takes us down both personal and professional roads—his path to CEO-status is strikingly similar to Justin's—giving compelling reasons to layer your peer-to-peer tactics, including all the non-digital tricks you've developed over the years.

Discover a productive path to P2P success:

  • Examples of successful blended P2P campaigns
  • The most valuable 10 minutes of research you'll spend
  • Fundraising messaging that matters

Peer-to-peer fundraising is more than just pretty images and friendly technology, and when you take an analog approach to this digital powerhouse, it's more powerful than ever.


Chris Hammond

CEO and Founder
Corporate Giving Connection

Chris is the CEO and Founder of Corporate Giving Connection (CGC), a full-service development, marketing, and corporate social responsibility consulting firm. Chris has 10+ years of event management and 8+ years of nonprofit fundraising consulting & leadership experience. He holds a BA in Political Science and an MA in Public Policy and Administration from California Lutheran University.

Justin Wheeler

CEO and Co-founder

As a social entrepreneur, Justin helped start two successful nonprofits, both of which became multi-million dollar organizations. He brings over 10 years of experience from the nonprofit sector and was an early team member of Invisible Children, which raised over $50M in the first 8 years of operation.

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