As soon as Ramy Nagy, Madeo's CEO and Creative Director said, "think of [your website] more as a program," our minds were blown. Then, as his conversation with Justin Wheeler, Funraise CEO and Co-founder, progressed, we had to pick ourselves up so we could be bowled over again and again.
Madeo, a Webby Award-winning, social-impact-focused creative studio, has some pretty clever ideas on how to turn your website into an engagement experience on a par with your programs. With fancy stuff to analyze like KPIs and donor journeys and the "missed opportunity mentality", this interview is a mind-bending game-changer.
Get ready for an incredible listen, with golden nuggets like...
And last, but not least, Ramy's Top Rebranding Rule: Don't do it. (Yet.)
Ramy is a Creative Director and CEO of Madeo, a creative studio with a focus on social impact. Ramy's expertise in creative strategy, branding, UX/UI design, website, and digital projects has led him to work with The Equal Justice Initiative, Innocence Project, Levi's, the NBA, Smithsonian, Innocence Project, Ashoka, CARE, Witness, Edible School Yards NYC, and Echoing Green.
As a social entrepreneur, Justin helped start two successful nonprofits, both of which became multi-million dollar organizations. He brings over 10 years of experience from the nonprofit sector and was an early team member of Invisible Children, which raised over $50M in the first 8 years of operation.