Innovate, Create, Iterate: A nonprofit survival strategy

When New Story's Chief Growth Officer, Sarah Lee, told Funraise CEO Justin Wheeler, "Bold ideas attract bold people," she was talking to the right person. As an experienced fundraiser and nonprofiteer used to swinging for the fences, Justin constantly champions innovation above all.

And now, with COVID-19 affecting economies across the globe, nonprofits everywhere are looking for survival strategies.

Here's where you ask the question, "How can my nonprofit make it through the Coronavirus crisis?" Justin and Sarah are here to give you hope with New Story's story of innovation, growth, and their humble pursuit of excellence. Your nonprofit can make it through this crisis with these survival strategies:

  • Prioritizing transparency around donations
  • Adopting technological solutions
  • Investing in innovation
  • Focusing on growth channels
  • Getting real clear on your "Why"
  • Peeking under the hood of your brand
  • Implementing a long-term fundraising commitment cycle
  • Relating your mission to your donors' lives

This is the moment to embrace new solutions. The good news is you don't have to do it alone.


Sarah Lee

Chief Growth Officer
New Story

Sarah was the Chief Growth Officer at New Story where she led the strategy & vision of organizational growth. Living at the intersection of fundraising and brand, Sarah works to push ideas, values, and engagement beyond the typical donor experience.

Justin Wheeler

CEO and Co-founder

As a social entrepreneur, Justin helped start two successful nonprofits, both of which became multi-million dollar organizations. He brings over 10 years of experience from the nonprofit sector and was an early team member of Invisible Children, which raised over $50M in the first 8 years of operation.

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