Tyler Riewer, charity: water's Creative Director and Funraise's own CEO and Co-founder, Justin Wheeler, sit down to discuss building and maintaining a recurring donor program and engaging your donors to increase loyalty, reduce attrition, lower operation costs, and establish a more predictable revenue stream.
Here are some of the top takeaways from their conversation:
0:03 Take a tour of charity: water's office
5:22 The reason our founders started Funraise
6:40 What's charity: water's mission, vision, and story? With stats, natch!
8:40 How charity: water measures donations and the resulting effects of those donations (with more stats)!
10:00 Why Funraise exists
10:18 The value of predictable, sustainable nonprofit revenue and recurring donations best practices for nonprofits
14:20 How charity: water started their nonprofit recurring donor program, The Spring
17:00 Why do donors give monthly to charity: water's recurring giving program?
18:55 Charity: water's secret to understanding nonprofit recurring donors
20:50 What do people get when they give to charity: water?
23:05 Nonprofit essentials for starting a recurring donation program
24:39 Differentiating major donors from your nonprofit's recurring donation program
25:33 Justin's example of converting a recurring donor into a major donor
27:20 Should your nonprofit's recurring donor program focus on donor retention or donor acquisition?
29:37 Charity: water's inspirational example of how giving begets giving. (Or, turning $8.15 into $75,000)
32:49 How charity: water has grown their nonprofit recurring donations program (Hint: this is an exciting, don't-miss moment!)
(35:05 Justin, we did it!)
37:46 Responding to lapsed donors and learning from your donors
38:32 Let's start your nonprofit's recurring program. Yes, right now!
47:13 Is "fundraising" a dirty word at your nonprofit? Hear how charity: water keeps nonprofit fundraising exciting.
49:58 Today's Big Takeaway
51:27 A well-deserved gift for charity: water (from Funraise)!