With social media constantly changing (hello, Meta!), and with all of the other channels that fundraisers feel we have to master, raising money on Facebook or TikTok or the 'gram can be a big ol' item on our To Do list that never gets checked off.
And if you're anything like us, that item just looms larger and larger, while we try harder and harder to ignore it.
Today, you'll ignore no more! Dana Snyder, Nonprofit Social Media Coach and CEO of Positive Equation, is here to walk you through increasing online donation using social media ads from set up to success. She'll lead you every step of the way through setting up a successful ad, but fear not... you still get to do the most fun part: collecting the donations.
If you're a "watch, pause, do the work" person (like us!), use the timestamps below to hit the crucial moments in this super simplified, step-by-step social ads walkthrough.
0:18 Why Dana loves Funraise.
1:37 Introducing Dana Snyder!
2:55 Do you need new donors... again?
3:30 Who is this training for? And who is this marketing tactic designed for?
4:28 Let's break it down with an example of what you can expect from Facebook ads.
7:45 How much does it cost to get a new donor using social media ads?
9:11 Which is better: Boosted posts or ads? ...and why you'll never go back.
11:10 But... Facebook ads are expensive, right? Wrong!
13:07 Why you don't need a big follower audience to be big in the ad space.
13:40 Facebook Ads terminology translated.
17:25 The Magic of UTMs: What they do, when to use them, how to make them, and the #1 best thing about UTMs.
21:14 Dive into Facebook Ads Manager! Step-by-step creation of audiences, campaigns, and ads.
27:21 The super secret tool that social media pros use to keep up with Facebook costs!
33:50 Wait! How do I get into the Facebook Ads Manager?
34:10 Introducing Tony from Funraise!
34:55 What is Funraise?
36:47 Is your nonprofit answering the question?
37:17 The value of a branded landing page.
37:45 It's so easy to fall in love... with Funraise's easy donation page builder.
39:16 Social proof is where it's at. (Make 'em feel the FOMO!)
40:15 What makes UTMs universal?
42:30 Now that you've got UTMs, what next?
43:19 Fundraising Intelligence for smart nonprofits—like yours!
44:48 Show Me the (Marketing) Money!
46:59 A dashboard without goals is useless. Knowing where you're at is only useful when you know where you're trying to go.
47:44 The Fun Stuff (aka Results!!)
48:05 "Well, how would I use that?" What you're spending, what you're bringing in, and making decisions based on that data.
49:55 Make making UTMs easy on yourself.
50:24 But how safe are UTMs?
50:46 How safe are Facebook ads?
51:27 How do you make content for Facebook ads?
52:50 Dear viewer, if you need more direction, reach out to Funraise! We're here to help you.