Use Funraise’s Fundraising Intelligence reports and dashboards to review data from previous Giving Tuesday campaigns and other fundraising efforts. These insights help you identify what worked, where you can improve, and set a strong foundation for this year’s strategy.
Define the core reason behind your Giving Tuesday campaign—what vital change or impact is your organization striving for? Sharing this mission with your team keeps everyone motivated and ensures all communications are inspiring and aligned.
Based on past results and your nonprofit’s needs, set clear, data-driven goals for total funds raised, number of donors, or other key metrics. Communicate these goals and expectations so your whole team knows exactly what success looks like.
Gather your staff and volunteers, celebrate past successes, and energize everyone for the campaign ahead. Use kickoff meetings, fun communications, or small rewards to build excitement and a can-do atmosphere.
Create a detailed plan and timeline for your campaign’s key milestones, outreach, and activities. Map out what needs to happen when, and who’s responsible—ensuring a smooth, organized, and stress-free Giving Tuesday for your whole pack!