Social Fundraising

Empower your supporters to fundraise on their favorite social platforms.

What is social fundraising?

Social fundraising empowers your supporters to fundraise online for you. Digital natives are moved to give because a friend, family member, or respected online presence asked for their support, resulting in a new wave of online activism: social fundraising.

An illustration of peer-to-peer and social fundraising, with one supporter in the center connected to many others

New fundraising technologies have modernized the donation experience by threading together a variety of digital spaces, stitching social media with your fundraising platform and bank account for a seamless, secure fundraising model.

Exceptional Donor Experience

Create beautiful and engaging nonprofit peer-to-peer fundraising sites that encourage your supporters to set goals and fundraise on your behalf.

Screenshot showing a 3x3 grid of social fundraisers, each box featuring a profile headshot, a donation progress bar, and a blue donation button. All on a blue background.
Two screenshots, one of a Facebook fundraiser and the other of a peer-to-peer fundraiser page. They are overlapping and have arrows going back and forth.

Smarter Social Sharing

Your seamless Facebook integration. Increase your peer-to-peer fundraisers’ reach—and campaign revenue—by connecting their Facebook Fundraisers to Funraise. Automatically sync all Facebook donation and donor data with Funraise to save manual effort and understand the performance of overall Facebook fundraising as well as individual campaigns.

Funraise + Facebook + Instagram

Sync Instagram donation data. With Funraise's Facebook Integration, you can raise money directly on Instagram and sync Instagram's various donation methods with your CRM:

  • Instagram Live Donation Button with real-time
    donor engagement
  • Customizable Donation Sticker in Instagram Stories
  • Instagram's Business Account Donate Button
Three phones show the most common native Instagram donation features for nonprofits
Screenshot of a livestreamer and an overlaid giving form. The livestreamer is a white female with wavy brown hair. She's smiling.

Engage the next generation

Embed your livestream video onto a Funraise campaign site for a completely branded digital event experience. Using Funraise's integrations for Twitch and Streamlabs, broadcasters can add progress bars, donor feeds, and real-time donation alerts to their streaming events.

Improve nonprofit fundraising activity

Peer-to-peer and traditional donation dashboards show you where to double down your fundraising efforts and when to tweak your tactics.

Target the right audience

Who gave when? Who hasn't given—yet? Identify gaps in donor support and take advantage of opportunities to ask.

Time your donation asks

Did you know that people give more after eating meals? It's true. Learn the best time to approach your audience with a donation ask.

Social fundraising objections
... and how to overcome them

“I don't have a big social following”

Start with a proven platform, like Facebook or YouTube, and reach out to your current donor base to get them on board. Once you get it started, it'll be easier to keep the momentum going.

“Our team doesn't have the capacity”

Social fundraising works best when it's supporter-led. Many of your supporters already know how to maximize engagement on social platforms; by letting your fundraisers forge ahead, your movement can truly scale.

“Social fundraising revenue is hard to sustain”

Funraise has integrations with social platforms that help centralize donation and donor information. You can report on donations from synced Facebook Fundraisers, for example.

Discover one nonprofit's RAD fundraising strategy