Executive Insights: We have a real chance of solving the donor retention challenge

March 21, 2024
3 minutes
Justin is Funraise's CEO, a co-founder, and a bad-ass, experienced nonprofit fundraiser. Like a true fundraiser-turned-founder, he breaks down the concepts behind Funraise's mission everywhere he can make nonprofits' voices heard.

What is your donor retention rate?

Recently, I asked this question to a handful of CEOs running midsize nonprofits, and most thought they were retaining 90%+ of their donors each year.

When I asked if they could verify that with data from their CRM or fundraising platform, everyone said "Yes", but no one knew how or where to find the data.

The reality was that most of these nonprofits were trending just above the national average, which is just below 50%.

You heard that right. On average in 2022, nonprofits retained fewer than 50% of their donors each year (AFP). This means that you have to acquire a TON of new donors just to remain flat.

This is a BIG problem. In fact, I would call this an emergency.

This is the very reason we at Funraise have doubled down on our BI (Business Intelligence) innovation: Fundraising Intelligence.

On March 25, 2024, our customers woke up to an entirely new platform experience highlighting their most significant challenges and opportunities. If we believe that knowledge is power, Funraise customers have gotten a serious supercharge.

In addition to these powerful data visualizations, Fundraising Intelligence is loaded with a ton of AI applications that make Funraise customers' data analysis, report building, and forecasting much more accurate and efficient.

It's clear to us at Funraise that to be the best fundraising platform for nonprofits, innovation can't stop once a donation is made or recorded. And this is why Funraise is thrilled to be ushering in a new era of Fundraising Intelligence.

Let's solve this HUGE problem together so that you can retain more revenue and accelerate more impact.

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