CEO Insights: What Social Fundraising is NOT

April 17, 2022
3 minutes
Justin Wheeler's face smiles out from a small circle headshot in the middle of the right hand side of the image. Around him are light gray block outlines and various blue shapes. Front and center is a big blue box containing the text "CEO Insights".
Justin is Funraise's CEO, a co-founder, and a bad-ass, experienced nonprofit fundraiser. Like a true fundraiser-turned-founder, he breaks down the concepts behind Funraise's mission everywhere he can make nonprofits' voices heard.

Let's start with what social fundraising is NOT.

It it not posting on social media asking people to donate.

I repeat: It's not just putting up content and asking people to donate.

Yep, social media is a key part of social fundraising, but if that's all you're doing, you're missing out on a world of strategy that can streamline and amp up peer-to-peer fundraising—otherwise known as social fundraising.

It may not be simple, but it's pretty game-changing when you do it right.

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