Giving Tuesday Examples Galore! How to plan a successful Giving Tuesday

A donation page with a dog header image. The dog is so cute!

Erin Booker

•

August 27, 2025

•

5 minutes

Nonprofit Trends

Giving Tuesday

This article is part of a series

Keep learning with related articles.

Soon..

If you're a doing-the-most overachiever like some people we know *raises hand slowly*, you may be asking if there's any way that you can build on your fundraising knowledge to make your Giving Tuesday campaign the very tippiest-toppiest-bestest possible. The answer is, "Obviously, yes!" There's always something else we can try.

But where to start? We've got the answer to that as well. 16 answers, in fact.

Leveling up Giving Tuesday fundraising

Let's start with a more-is-more mindset. These examples (with expert tips!) show a Giving Tuesday fundraising strategy with a little something extra—each has chosen to complement their overall fundraising efforts with a supplemental tactic: donation matching gifts, peer-to-peer fundraising, recurring giving plans, an event, in-kind donations, or something we haven't thought of yet!

Action Against Hunger

Action Against Hunger highlights over a dozen ways to get involved in their huge global impact. And on a day of global giving, that can make all the difference. For supporters who can't spare the cash, there are ways to lend a hand or spread the word.

DIGDEEP

DIGDEEP had 150k reasons to make their BIG match known on their Giving Tuesday page and to millions of Americans watching with anticipation. Find your own matching gift sponsor by starting with wealth screenings in your donor database.

Help With Hope

Help with Hope tapped into the most natural feeling in the world: the desire to help. Appealing to both children and adults, they offered P2P as a way to be part of Giving Tuesday.

Examples of great Giving Tuesday fundraising campaign sites

Ready to give your donors the giving experience they've been waiting for? An exceptional fundraising site is essential for Giving Tuesday, and it's easier than you think. You can even test some templates or tricks that you haven't tried before. (Our favorite is a fundraising thermometer!)

Remember Nhu

Remember Nhu's mission to prevent child trafficking deserves every effort, and their Giving Tuesday site, while simple, makes use of many website tactics and still stays on mission and on brand.

One Tail at a Time

One Tail at a Time uses all the tricks in the book to engage, connect, and encourage donations through their Giving Tuesday website—and they far surpassed their goal! Crowdfunding thermometer, specific donation cards, pop-up donation form with abandoned cart reminder, donor leaderboard, peer-to-peer promotion, and more!

Health For All

Health For All keeps the focus on their mission and their donors' impact on a Giving Tuesday donation page with all the bells and whistles. Their site gives hope while their donors give funds. Just when you think you've scrolled enough, a new, even cooler section comes into view.

Giving Tuesday communications with care

Between marketing your mission and spreading the word about Giving Tuesday (and then year-end messaging), you've got to be on your communications game. Take a look at the way these nonprofits went about talking up Giving Tuesday.

LiNK

Liberty in North Korea kept it simple and easy to support on Giving Tuesday by showing off their impact and giving supporters ways to learn about their ongoing efforts. It's hard to resist learning more about such an intriguing mission.

On the other hand... LiNK also knows how to have fun!

Liberty in North Korea's unexpected Giving Tuesday video made them stand out—and made potential donors laugh—while LiNK staff got to be the stars of the show! Yes, it took planning, but everything in the video came from around the office.

YES Nature to Neighborhoods

One of YES Nature to Neighborhood's peer-to-peer fundraisers decked out their P2P page with social media and personalized content, giving their support a boost. Other fundraisers showed their commitment to the mission, and all stayed true to their branding and goal.

Crossing Borders Ministry

Crossing Borders shares the stories of North Korean refugees starting new lives. These behind-the-scenes moments draw in donors seeking ways to support.

How to make Giving Tuesday successful

This is a big day! When you set your Giving Tuesday up for success, your supporters, your team, your clients all reap the rewards. Try transparency and let your community celebrate with you!

Union Station Homeless Services

Union Station Homeless Services kept their community updated through a fundraising thermometer. As Giving Tuesday progressed, donors and supporters celebrated as the bar filled up. They even dropped a video to let their donors see the in-the-moment impact of their generosity.

BARCS

BARCS brought their donors a late-breaking news announcement when a longtime supporter pledged an extended donation match through Friday of the same week. There is no greater party than a more-matching-donations party!

Crossing Borders Ministry

As a thank you and an incentive to donate, Crossing Borders entered donors into a raffle on Giving Tuesday. Making an impact and winning cool swag! And even better, the raffle drawing was a week after Giving Tuesday, giving Crossing Borders the perfect way to follow up on their goal-surpassing strategy.

Shift seamlessly from Giving Tuesday to year-end fundraising

Although it's one day, Giving Tuesday doesn't end after one day. Not only do you need to kick it into gear for the year-end giving season, but you also need to update and thank your supporters who gave of their time, energy, and finances during your Giving Tuesday fundraising campaign.

Little City

In 2024, Little City's music therapy program was saved by generous Giving Tuesday donations. They used their Giving Tuesday landing page to shout the good news.

Back on my Feet

Back on my Feet maxed out their matching gift thanks to a supportive donor community's Giving Tuesday contributions, and they celebrated on their website. But that's not all; they used their celebratory news to make a soft ask for additional support to combat homelessness, addiction, and poverty just as the temperature was dropping.

Boston Architectural College

Boston Architectural College broke its own record for the amount raised during a Giving Tuesday fundraising campaign, and they spread the big news for all to see.

Mobile phone with donation form and donation charts floating around the phone.

Woman looking at fundraising chart with button to book a call.

Yellow shapes in background with donation form in front with stylized text, build an intelligence giving experience.

Download

Start For Free

GivingTuesday FAQ for Nonprofits

When should we start planning a GivingTuesday campaign?

Start 8–12 weeks ahead. Set a SMART goal, map audiences, line up stories and assets, confirm match partners, and schedule social media, SMS, press, and email marketing tools. Use a two‑week sprint for countdown, then thank, report results, and invite recurring gifts to sustain momentum in your city or region.

What makes a high‑converting GivingTuesday donation page?

Keep the GivingTuesday fundraising campaign page fast, mobile‑first, and distraction‑free. Limit fields, use clear amounts with local impact labels, show trust badges, enable digital wallets, and embed employer matching. Place a concise story, bold call‑to‑action, and urgent progress bar. Test the page early with supporters in your community.

Do matching gifts really work on GivingTuesday?

Yes—matches boost urgency and average gifts. Secure a sponsor or board pool, define cap and timeframe, and message the multiplier everywhere: email, page, social, and local media. Display match progress in real time and add post‑gift matching prompts to double employer matches in your city.

Should nonprofits use peer‑to‑peer for GivingTuesday?

Absolutely. Peer‑to‑peer turns supporters into local ambassadors who extend reach beyond your list. Provide a simple toolkit—story prompts, images, text scripts—and set clear goals and deadlines. Recruit early, celebrate leaders publicly, offer sample captions, and equip them to host mini‑fundraisers specific to neighborhoods or campuses.

What’s a strong email/social media campaign for GivingTuesday?

Use a focused multichannel cadence. Tease two to three weeks out, announce the week before, send morning/last‑chance emails on GivingTuesday, and follow with thank-you letters and results. Coordinate social posts and short SMS reminders. Segment locals on your mailing list with city keywords and geo‑targeted ads for higher relevance and conversion.

How can we reach local donors on GivingTuesday?

Optimize for local discovery. Claim and update your Google Business Profile, publish a location page with “GivingTuesday in [City]” keywords, and pitch local press. Geo‑target Google Ad Grants and paid ads, partner with your nearest GivingTuesday Community, and use city hashtags to mobilize nearby donors and volunteers.

Once they're on your page, ensure that their giving experience is amazing, with a simple idea like a fundraising thermometer. Implement a recurring giving plan, and show your donors the power of people is the power of generosity.