CEO Insights: Similarities Between Twitch Fundraising and Traditional Fundraising

February 26, 2020
2 min
Justin is Funraise's CEO, a co-founder, and a bad-ass, experienced nonprofit fundraiser. Like a true fundraiser-turned-founder, he breaks down the concepts behind Funraise's mission everywhere he can make nonprofits' voices heard.

Stop overcomplicating new fundraising strategies.

I've found that most fundraising tactics require the same approach. As fundraisers, we are constantly trying to find new people that care about our cause in hopes that they will invest in our mission.

With livestream fundraising, it's not much different.

In fact, here's how easy it can be:

  1. Find content creators on platforms like Twitch, Mixer, etc that you think might align with your cause.
  2. Send them an email and introduce your organization, explaining how important your cause is.
  3. Share with them how effective your organization is at solving the problem you are addressing.
  4. Highlight the impact, sharing that they, too, can take part.
  5. Ask if they would be willing to raise funds on their stream for you when they are warmed up and you've established trust.

Sound familiar?

That's basically the donor pyramid, but instead of acquiring donors, you're recruiting fundraisers.

Can't listen to the video? Scroll down to read the transcript.

Video Transcript

Yeah. I mean, think YouTube. Think general celebrities. You find somebody who's clearly passionate about something. And the beautiful thing about broadcasters across, whether it's Twitch or Mixer or Caffeine, is that they're very accessible. They have their business email usually built into their profile. They're the one that checks it themselves. You reach out to them and you just let them know like this is what my mission is and I would love for you to get involved. And they often want to take it away themselves. They want to be involved there. Yes, absolutely. And they have an incentive to be in this, too. Right? Because it's good branding on both sides. Yeah. And I mean, basically, that process that you just explained of finding a prospect, finding someone that seems like they would be a good fit because their values align with what you're doing as an organization. And then reaching out and saying, "hey, like we think there could be a great partnership here, we'd love for you to help promote what we're about." I mean, that's very traditional fundraising. Right? So if you think about how most fundraisers are raising funds today, is they're finding people that care about the thing that is that they're doing, they reach out and ask them to support. And what you've done is you've just taken that concept and have used it to find people in the streaming space to use their gifts and talents to raise funds through their medium. Absolutely.
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