Nonprofit Resources

Reimagining Recurring Donor Programs

Imagine your nonprofit with 1000% more recurring donors

The economic landscape is changing, big time. And while your recurring program may currently be reliable, it's pretty clear that now is the time to be drawing up plans to make sure that reliability grows stronger.

Justin Wheeler, Funraise CEO and Co-founder, sits down with Cara Schwalbach of One Tail at a Time, a Chicago nonprofit that makes pet adoption a joyful and accessible experience, to talk about how they grew their recurring program by 1000%, their COVID-19 response, and making it A Thing.

Tune in to Justin and Cara's conversation:

0:22 Introducing Cara Schwalbach and One Tail at a Time!

2:13 One Tail's foundational characteristic (and way to their members' hearts!)

2:38 One Tail's overall nonprofit fundraising strategy

3:21 Why their established membership program is critical to One Tail's sustainability

5:30 Wait, so how did One Tail grow their nonprofit recurring donor program by over 1000%?

6:40 What does "Make It A Thing" even mean?

7:40 Where does One Tail get their recurring donors?

9:01 Hold on! 50% of One Tail's recurring donors are first time donors? Here's the secret sauce to that radical conversion rate.

10:13 How moving to a branded donation form has helped One Tail establish a trust-based recurring donation program

13:04 How did predictable revenue from One Tail's membership program make a difference when COVID hit?

14:07 What's next for One Tail's nonprofit recurring program?

16:20 3 tactics that One Tail uses to keep members engaged

17:58 Rethinking membership engagement during COVID

19:50 4 essential behind-the-scenes tools to manage a nonprofit recurring donor program (Especially for departments of one!)

23:19 The automagic of Funraise! 🪄

24:00 How does One Tail plan for recurring program growth each year?

25:45 More opportunity for One Tail to grow!‍

You can make sure that your recurring program is strong enough to sustain your nonprofit through any economic crisis—it's all about nonprofit-specific technology, long-term planning, and the empathy that nonprofits are known for. (And animals, if you have them.)

Nonprofit Resources

Reimagining Recurring Donor Programs

Imagine your nonprofit with 1000% more recurring donors

The economic landscape is changing, big time. And while your recurring program may currently be reliable, it's pretty clear that now is the time to be drawing up plans to make sure that reliability grows stronger.

Justin Wheeler, Funraise CEO and Co-founder, sits down with Cara Schwalbach of One Tail at a Time, a Chicago nonprofit that makes pet adoption a joyful and accessible experience, to talk about how they grew their recurring program by 1000%, their COVID-19 response, and making it A Thing.

Tune in to Justin and Cara's conversation:

0:22 Introducing Cara Schwalbach and One Tail at a Time!

2:13 One Tail's foundational characteristic (and way to their members' hearts!)

2:38 One Tail's overall nonprofit fundraising strategy

3:21 Why their established membership program is critical to One Tail's sustainability

5:30 Wait, so how did One Tail grow their nonprofit recurring donor program by over 1000%?

6:40 What does "Make It A Thing" even mean?

7:40 Where does One Tail get their recurring donors?

9:01 Hold on! 50% of One Tail's recurring donors are first time donors? Here's the secret sauce to that radical conversion rate.

10:13 How moving to a branded donation form has helped One Tail establish a trust-based recurring donation program

13:04 How did predictable revenue from One Tail's membership program make a difference when COVID hit?

14:07 What's next for One Tail's nonprofit recurring program?

16:20 3 tactics that One Tail uses to keep members engaged

17:58 Rethinking membership engagement during COVID

19:50 4 essential behind-the-scenes tools to manage a nonprofit recurring donor program (Especially for departments of one!)

23:19 The automagic of Funraise! 🪄

24:00 How does One Tail plan for recurring program growth each year?

25:45 More opportunity for One Tail to grow!‍

You can make sure that your recurring program is strong enough to sustain your nonprofit through any economic crisis—it's all about nonprofit-specific technology, long-term planning, and the empathy that nonprofits are known for. (And animals, if you have them.)

Imagine your nonprofit with 1000% more recurring donors

The economic landscape is changing, big time. And while your recurring program may currently be reliable, it's pretty clear that now is the time to be drawing up plans to make sure that reliability grows stronger.

Justin Wheeler, Funraise CEO and Co-founder, sits down with Cara Schwalbach of One Tail at a Time, a Chicago nonprofit that makes pet adoption a joyful and accessible experience, to talk about how they grew their recurring program by 1000%, their COVID-19 response, and making it A Thing.

Tune in to Justin and Cara's conversation:

0:22 Introducing Cara Schwalbach and One Tail at a Time!

2:13 One Tail's foundational characteristic (and way to their members' hearts!)

2:38 One Tail's overall nonprofit fundraising strategy

3:21 Why their established membership program is critical to One Tail's sustainability

5:30 Wait, so how did One Tail grow their nonprofit recurring donor program by over 1000%?

6:40 What does "Make It A Thing" even mean?

7:40 Where does One Tail get their recurring donors?

9:01 Hold on! 50% of One Tail's recurring donors are first time donors? Here's the secret sauce to that radical conversion rate.

10:13 How moving to a branded donation form has helped One Tail establish a trust-based recurring donation program

13:04 How did predictable revenue from One Tail's membership program make a difference when COVID hit?

14:07 What's next for One Tail's nonprofit recurring program?

16:20 3 tactics that One Tail uses to keep members engaged

17:58 Rethinking membership engagement during COVID

19:50 4 essential behind-the-scenes tools to manage a nonprofit recurring donor program (Especially for departments of one!)

23:19 The automagic of Funraise! 🪄

24:00 How does One Tail plan for recurring program growth each year?

25:45 More opportunity for One Tail to grow!‍

You can make sure that your recurring program is strong enough to sustain your nonprofit through any economic crisis—it's all about nonprofit-specific technology, long-term planning, and the empathy that nonprofits are known for. (And animals, if you have them.)